Jenn McHale is a product design leader who believes that good design is good business.
experience
helping businesses better connect with their customers since 2008
B2C apps
2019 - presentAt Weedmaps, I collaborate with cross-functional teams to create vision prototypes of dynamic, and personalized experiences to re-engage users. Then, ship validated segments of this vision resulting in increased conversion and retention.
At The Dyrt, I led a team of designers, researchers, and writers to help campers find their next favorite camping spot. I’ve served as both design leader and senior IC to make our native apps and website better serve our customers.
B2B tools
2017 - 2019At Kin+Carta (formerly Solstice) I worked with a fortune 500 company in the automation space to unite and modernize their client services software.
e-commerce
2014 - 2017During my years of self employment, I partnered with a Magento preferred development agency in Chicago to design and launch e-commerce sites for mid-sized companies in beauty, clothing & furniture industries.
I also enjoyed partnering with smaller companies in need of brand and UX projects.
design studios
2008 - 2014The first chapter of my career was set in Chicago at design studios including Grip Design. Here, I mastered my design craft, refined my storytelling skills, learned how to resonate with target audiences, and even learned to code.